sara gillis
About
Sales Copywriter
When I started writing website copy in 2020, one of the first things I decided I wouldn’t do was (joke’s on me) sales copywriting.
But after watching business owners struggle to book clients—not because their services weren’t cutting it, but because their words sounded like everyone else out there—I set out to help modern brands sell smarter with sales copy and messaging that's anything but forgettable.
Because here's the thing: Crossing your fingers for a killer launch isn’t a winning strategy...and the time you spent DIYing your sales page or launch emails likely has you closer to burned out than booked out.
Today, I help business owners trade in "hoping for the best" for strategic sales and email copywriting that turns browsers into buyers—because the line between “Thinking about it” and “Where do I sign?” should be as short (and as sharp) as possible.
With a keen eye for messaging, a heart for standout brands, and a slight obsession with specificity (because vague copy doesn’t convert, friend), your clients need to read words that share what you really mean—in a way that sells.
Your copy should work just as hard as you do—because smart brands don't shout louder. They sell smarter.
I'm Sara Gillis — sales copywriter, messaging strategist, the typing fingers (and the gal at the head of the table) at What Sara Sells.
Find me elsewhere:
What Sara Said | What Sara Reads
Your
Sales
Strategist
clients who have trusted what sara sells:
let's do it
Inside this free guide, you’ll learn the five biggest mistakes bold brands make when writing sales emails (and exactly how to fix them).
- Why weak subject lines are costing you clicks — and how to fix them fast
- How to show the transformation you deliver (without sounding like everyone else)
- When (and how) to confidently ask for the sale
- Why specificity = sales — and how to make your emails crystal clear
- The simple structure shift that keeps your emails from getting skimmed — or skipped
Because hope won't fill your calendar—and vague emails won't close the sale.
What You're Getting Wrong (And How to Fix It)
sales email best practices
view services
If you're building a standout brand, you need a sales page copywriter who can turn browsers into buyers—without blending into the noise.
forgettable sales copy doesn't build bold brands.
visuals by mychelle kaye photography + Arc creative co.
Site Design by Amanda Scott Design Co.
