let's make Every word work with intention
(and a little attitude).
website copywriting
Because a “meh” website won’t cut it when your business is anything but.
You’ve built something bold—and your online presence should back that up.
From your "Home" page to your FAQs, your copy should sound like you, rank on Google, and sell like a human, not a headline machine.
That’s where smart, search-ready, sales-minded website copy comes into play—with a website copywriter who's obsessed with making your message impossible to ignore.
Word-magic maker, at your service
A sales-savvy copywriter for creatives who need words that spark a “hell yes” and close the sale—on your best days and your "Out of office" ones.
Your website shouldn't feel like a bunch of static pages—it should act like your round-the-clock sales sidekick (no PTO required).
So when a client hits your site mid-scroll, mid-glow-up, or mid-payday-splurge, your copy is ready to make the sale, not get closed with the Chrome tab. (Because "I'll think about it" turns into *X out* real quick.)
Working with a professional copywriter means you won't trade hours of time attempting to train an AI bot to write "good enough" copy full of generic clichés.
Because great copy does more than save you time. It makes you money.
THAT'S WHERE I COME IN:
because your dream client won't always inquire between 9-5.
The Myth: "My website copy is good enough."
The Myth: “I'll write it myself when I have time."
The Myth: “My photos speak for themselves."
The Myth: “Nobody actually reads my website copy."
Smart Sell: So is boxed mac and cheese, a cheap futon, and tiny pencil erasers. But you're aiming higher, right?
Smart Sell: More time may not show up, but clients can—if your site is ready.
Smart Sell: Photos show the product—copy shares the transformation (and closes the sale.)
Smart Sell: Potential clients may skim bad copy, but they absolutely devour good copy.
before you settle for "just fine" copy, read this.
Here’s what most business owners get wrong about website copy (and what bold brands do instead).
This high-touch service is ideal for creative businesses owners who are eager to move away from manual management of their marketing efforts in favor of a website that works (almost) as hard as they do.
- Brand Questionnaire
- SEO Keyword Research
- Brand Voice Assessment
- Past Client Interviews (up to 5)
- Project Updates via Email
- Live Review Session (if desired)
- Available Add-Ons: Sales Page(s); Sales Email Sequence(s)
You'll also get
- 60-minute, 1:1 strategy session to kickoff your project
- Up to 7 pages of custom website copy, with two speedy rounds of revisions (if needed)
- Complimentary copy placement on your website and/or communication with your website designer
What's included
Stop settling for a website that just exists, and invest in one that sells and shows up for you 24/7.
This done-for-you service is custom-built to give your website the strategy, clarity, and voice it’s been missing, so it finally works like the marketing foundation it’s meant to be.
Website
copywriting
04.
plug + play
Once your copy’s approved, I’ll pop it directly into your website backend, so it’s styled, spaced, and ready to strut its stuff.
When you're ready to launch, I'll stand by your side and double-check every detail.
03.
airpods, activate
This is where the smart sales messaging happens! I’ll write your custom website copy from the bold headline on down, with two rounds of edits if you need ’em. You'll receive your copy draft in Google Docs (cue the happy claps).
02.
smart selling
With market research and SEO strategy in hand, I’ll uncover what your people are searching for and ensure your website has the answers they need. No fill-in-the-blank templates here—every word is customized to you!
01.
THE DEEP DIVE
WHAT HAPPENS NEXT?
Say Goodbye to Website Shame.
My smart, detailed questionnaire spills the tea—and your past clients will sing your praises! We’ll dig into your voice, your vibe, and what makes your brand magnetic (and yes, I’ll ask better questions than any “ideal client" exercise ever did).
I typically book 4-6 weeks out, but if your go-live date is sooner than that, it's still worth reaching out. And YES to payment plans—I believe in making smart, strategic copy accessible. Ask for details when you inquire!
how soon can we start, and do you offer payment plans?
You’ve already got a brand voice—you're just too close to see it! It’s hiding in your DMs, your client emails, and the way you talk when you’re really fired up about what you do. I’ll help you uncover your voice, polish it up, and put it to work on your website.
what if i don't have or know my brand voice yet?
Absolutely! I’ll weave in smart keywords, write your page titles and meta descriptions, and make sure Google can find you—without sacrificing style or your brand voice. Strategic copy that results in bold sales? That’s the goal.
will you handle the complex seo stuff, too?
That’s okay! That’s what I’m here for. I won’t let you wander the wilds of the internet with a Contact page and a prayer. We’ll map out the must-haves, ditch the fluff, and make sure every page on your site pulls its weight (and earns its keep).
what if i don't know what website pages i need?
Frequently Asked Q's
Want a hands-off website copywriting and web design process from start to finish? Add-on my NEW service, Showit Template SOS! Let me customize your Showit website template and place your copy, so you can enjoy the moment it goes live without the tech woes or hustle.
can i hire you to build my website, too?
It was—and is! I still love ‘em and write for them on the regular. Best news ever: What Sara Sells as a whole is for anyone that craves smarter sales copy—coaches, creatives, course creators, and so much more. If you’re here to serve, sell, and stand out, you're welcome here!
isn't your thing writing... for photographers?
start the conversation
You don’t need louder launches or shinier offers.
You need sharper words, a smarter strategy, and a sales copywriter who knows how to turn curiosity into conversions.
smarter messaging = bigger results.
that's the move.
visuals by mychelle kaye photography + Arc creative co.
Site Design by Amanda Scott Design Co.