Thinking About Hiring a Copywriter? Read This First.

Let’s get real: hiring a copywriter sounds like the ultimate business glow-up.

Fill out a questionnaire, hand over your existing website (or better yet, hire a copywriter and a designer to create one from scratch for you!), get back copy that sounds like you (but sharper), and suddenly you’re booked out ‘til 2026, right?

Not exactly.

Done right, hiring a copywriter can be one of the smartest investments you make in your brand. But it’s not magic—it’s strategy, collaboration, and timing.

If you’ve been thinking about investing in copywriting services but aren’t sure if now’s the moment, this post is your reality check (with a side of sass).

YOU’RE READY TO HIRE A COPYWRITER IF…

1) You have an offer that’s proven—or promising.

Your offer doesn’t need to be perfected, but you do need to know what you’re selling, who it’s for, and how it helps them.

If you’re still changing your mind about your services every other week, it’s too early.

But if you’ve booked a few clients or have solid proof of concept? That’s a green light to hire a copywriter!

2) You want your words to work as hard as you do.

You’re showing up on social. You’re investing in your personal brand. But your website still sounds like 2019 you, and your sales emails are giving lukewarm energy.

If you know your messaging isn’t matching the quality of your work, and you’re ready to make an investment in your website, here’s your sign to inquire with a copywriter.

3) You value collaboration—but want to leave the hard work to the experts.

The best copywriting partnerships aren’t just “here, take this and run.” They’re collaborative.

You bring the voice, the vision, and the vibe—and I’ll bring the strategy and structure to make it sell. You’ll need to show up, but you won’t have to stare at the blinking cursor ever again.

If that sounds like a fruitful working relationship for you, let’s make it happen!

4) You’re not just looking for words—you’re looking for results.

If you’re hoping that a few “sprinkle some personality here” tips will fix your sales, this isn’t the blog post—and I’m not the copywriter—for you.

But if you want conversion-focused copy built on yes, your personality, but also on strategy, psychology, and a whole lot of bold energy? Let’s talk.

YOU MIGHT NOT BE READY TO HIRE A COPYWRITER (YET) IF…

• You’re still figuring out your niche or core offer.
• You haven’t worked with clients yet (aka: no testimonials or transformation to speak to).
• You’re hoping for overnight results from one sales page. (Solid sales copy can help, but SEO sales copywriting is a long game that takes time!)
• You’re not ready to hand off creative control or trust someone else with your message.

If any of these feel true or reflect where you’re at in business, then it’s time to take a pause, not panic.

Consider taking time to work on nailing your offer, show up consistently, and build clarity around what makes your services work for your dreamiest client. Then, come on back when you’re ready for a customized messaging strategy!

HIRING A COPYWRITER: THE TL;DR VERSION

Hiring a copywriter is a power move. But like any power move, it’s all about timing. When you’re ready to get your message dialed in, elevate your brand voice, and sell smarter—not harder—I’m here to help.

Curious what working together could look like? Browse my services here!

Or, if you’re still feeling things out, subscribe to The Smart Sell—my monthly(ish) newsletter full of tips, behind-the-scenes insights, and strategic spicy takes.