From Blank Page to Sold Out: What Writing a Sales Page Really Looks Like

Spoiler alert: it’s not just me staring dramatically at a blinking cursor until inspiration strikes.

Sales pages have a rep for being intimidating, whether you’re writing your first one or your fifth.

But here’s the thing: great sales copy isn’t about writing pretty paragraphs.

It’s about making the value of your offer so crystal clear, so irresistible, that your audience starts hunting for the “buy now” button before they even reach the FAQ.

That clarity doesn’t happen by accident. It’s the result of strategy, voice, and some good ol’ fashioned research. So today, I’m giving you a cheeky behind-the-scenes look at what actually goes into writing a sales page that sells.

Because turning a blank Google Doc into a high-converting, “oh wow, that sounds like me!” kind of page? That’s where the magic (and method) happens.

I ASK A LOT OF QUESTIONS (THE GOOD KIND).

Before I write a single word, I need to understand your offer inside and out. Here are just a few of the questions I ask during our kickoff:

• Who is this offer really for—and who’s NOT the right fit?
• What can we add to your sales page that will make your ideal client think, “YES! That’s exactly what I need!”?
• What questions might potential clients have about this offer or about your business?
• What transformation is possible with your offer?

I also dig into the emotions behind your offer, because high-converting sales pages speak to more than logic. They speak to dreams, frustrations, and motivations. And that starts by asking the right questions and anticipating your dreamiest client’s answers.

I GET NOSY (ON PURPOSE).

In addition to asking a lot of questions, I also request access to any backend materials to help me understand your offer even deeper.

Here’s what I typically request access to during my research process:

• Your course or membership backend (yes, I watch the modules!)
• Testimonials, past reviews, or DM screenshots
• Launch materials or past sales pages, if they exist
• Your existing website or brand voice guidelines
• Blog posts and Instagram captions

I also dive into your competitors, audience language, and SEO keyword opportunities. That way, I’m not just writing what sounds good—I’m writing what connects and converts.

VOICE OF CUSTOMER ANALYSIS.

I analyze your testimonials like a detective on a high-profile case. I want to know how your real clients talk about your work, because that’s how we’ll talk to your future clients, too.

If needed, I’ll even interview a few past clients. It’s not just about glowing praise (though that’s lovely). It’s about learning why they said yes, what they were nervous about before joining, and what actually changed for them. That’s the kind of intel you can’t Google.

SALES PAGE STRATEGY: DRAFTING + EDITING.

With all of that in place, it’s time to draft. But I don’t just write “section by section”—I build a sales journey.

Each sales page I write typically varies in structure, but every client’s sales page has these important elements:

• The hook (why they should care)
• The transformation (why it matters)
• The details (what’s inside + how it works)
• The urgency (why now)
• The proof (why trust you)
• And of course—the CTA (why buy)

Each section is intentionally placed to build momentum and make your offer feel like a no-brainer.

Then, we review together. You’ll get a round (or two) of thoughtful revisions so that the final version feels exactly like you, but sharper, bolder, and ready to convert.

COPY PLACEMENT ON YOUR WEBSITE.

Once your copy is approved, I’ll help you place it on your website—whether that means working with your designer or popping it into your Showit template myself. No guesswork on what goes where, and no copy left behind!

Because yes, copy is powerful—but strategically placed copy that’s done for you? That’s where the “sold out” results start showing up.

LET’S WRITE YOUR SALES PAGE.

Sales pages don’t start with clever headlines. They start with research, strategy, and knowing exactly what your buyer needs to see and hear to feel confident saying yes.

If you’re ready to hand off your sales page to someone who doesn’t just write it—but gets it—I’d love to help. Learn more about my sales page copywriting services here!