How to Support Small Businesses on Black Friday

Sara

AUTHOR

FILED UNDER

Sales Strategy

Date Posted

October 21, 2025

Black Friday has long been known for 3 things:

🖤 Giant discounts
🖤 Email overload
🖤 And yes, giving way too much money to big businesses whose pockets don’t need to be any deeper.

But this year, let’s try to flip our mindset. Instead of thinking that the best deal is the one that nets you the biggest savings, try chasing after deals that create a real impact.

Enter: Shopping Small.

Because when you shop small businesses, you’re not just scoring a new planner, an original print, or a game-changing course—you’re fueling someone’s dream.

Let’s talk about how you can show up for small businesses this Black Friday.

SHOP SMALL, BUT SHOW UP BIG

1) Buy From the Brands You Already Follow (or Love)

If you’ve been quietly bookmarking a small business’s bookmarks, natural deodorant, or clothing, or you’ve been reading their blog posts for months…then this is your sign to show them some support this Black Friday.

Your favorite small biz has likely been planning their Black Friday offer for MONTHS, and that means every promo is infused with intention—not just to sell, but to serve.

👉 The Smart Buy: Make it a point to shop from businesses you already know and love. Your purchase is more than a transaction—it’s a celebration of their work.

2) Share Their Posts, Even If You Can’t Purchase

Supporting small businesses you love doesn’t always mean spending money!

✨ A share, a comment, a save, or a forward to a friend—these things actually do boost visibility.
✨ Even a quick “This made me think of you!” DM can send the right customer their way.

Not in a position to buy this season? That’s okay!
Small businesses see you—and we appreciate the heck out of your support in any form.

3) Write a Review or Testimonial

If you’ve ever worked with a local service provider or purchased from a small biz and loved your experience, take a moment before Black Friday to say so!

📝 Drop a review on Google, tag them on Instagram, or send them a quick message they can screenshot and share.
📝 Your words are social proof gold—and they go a long way in building trust with potential buyers.

(Plus, it makes a business owner’s entire week…I promise!)

4) Get Their Emails

If you’re not already on your fave small biz’s email list, do it now! Most small business owners pour time, heart, and strategy into their emails year-round. That’s where the real gems live.

📩 Bonus: Being on the list means you’ll get first dibs on offers before they hit social media.

5) Be Vocal About Why Shopping Small Matters

Here’s the thing: big-box brands have big ad budgets. Small businesses have you.

So don’t be shy.
Tell your audience why you’re shopping small this season.
Post your haul. Talk about your experience. Tag the biz.

When people see your support, they’re more likely to follow your lead.

BE THAT DREAM CUSTOMER ON BLACK FRIDAY

Small businesses don’t just sell products or offer services—they build community, shift culture, and redefine what business can look like.

On Black Friday and always, your choices matter. So whether you buy, share, review, or just cheer from the sidelines, thank you for showing up for the little gals (and guys).

Together, we make this season more meaningful—and way more fun.

P.S. Want to support this small business?
You can: