How I Use AI (and My Custom GPT) As a Copywriter

Let’s get one thing straight: I don’t think that AI will be replacing me anytime soon.

Is it a tool I use? Absolutely.
Is it one of the reasons I can write an entire website in a matter of days without crying into my keyboard? Also yes.
But is it writing launch strategy, clarifying messaging gaps, or matching a brand voice down to the cheeky asides? Not even close.

AI—especially my custom GPT, Copywriter on Call®—is part of my toolbox. It’s the highlighter I reach for when I’m outlining a new funnel. It’s the sticky note I use to capture a brilliant headline variation I don’t want to forget. It’s the sharpener that helps me trim down bloated paragraphs into scroll-stopping soundbites.

In other words, I don’t fear AI—I hired it as my intern, my junior copywriter, and (sometimes) even my business coach.

So if you’ve ever wondered how a real-life, working copywriter uses tools like ChatGPT without sacrificing her secret sauce, keep reading. I’m pulling back the curtain on how I use AI to work smarter, and how it’s helping my clients do the same.

SO, HOW DO I USE AI IN MY COPYWRITING BUSINESS?

AI doesn’t run the show here at What Sara Sells—but it does have a permanent seat at the brainstorming table. Here’s how I actually use ChatGPT (and my own custom GPT, Copywriter on Call®) to support smarter sales copy, without cutting corners or sacrificing personality.

🧠 Brainstorming

Whether I’m stuck on a subject line, noodling through a bold take, or brainstorming the perfect CTA, AI helps me move past the blank page and generate bold ideas faster. I’ll pop in a prompt and get back headline variations, or I’ll share a draft of a persuasive statement and ask AI to help me make it more clear or punchier.

It’s like having a writing partner who never tires of playing the “what if we said it this way?” game.

🔍 Research & Organization

Need SEO-friendly ideas that don’t scream “keyword stuffing”? I use AI to evaluate target keyword options for website pages that align with my client’s goals and their audience’s search behavior and spark creative ways to use them in headings, especially. I also lean on it to organize messy ideas into clear outlines and content plans—because clarity sells.

✨ Brand Voice Building

Before I write a word of copy, I build a brand voice profile for each client. Using their questionnaire responses, existing content, customer reviews, and a little AI magic, I’m able to map out a client’s tone, cadence, signature phrases, and personality markers. This makes the actual writing smoother—and ensures every line sounds like them, not me (or a robot)!

✂️ Refining + Polishing

AI gives me a second set of eyes when I need to trim down bloated paragraphs or clarify dense sections. I use it to rephrase, cut fluff, and simplify, without losing the spice. It’s like having an editor on speed dial when I need to tighten things up without rewriting the whole thing from scratch!

🤝 Client Collaboration + Support

My custom GPT, Copywriter on Call®, is trained on my signature website copywriting frameworks and my proven and practical copy formulas. That means my clients can use it to brainstorm, write, or refine their own copy (without guessing what “Sara would say”). It’s like giving them access to my brain—minus the iced coffee addiction and the hockey obsession.

BUT WAIT…IF COPYWRITERS USE AI, WHY SHOULD I STILL HIRE ONE?

That’s a fair question, and here’s my take: AI is a tool, not a strategist.

You can hand ChatGPT a prompt and get decent copy—but “decent” doesn’t sell products by itself. It doesn’t account for your brand voice, your sales goals, or that one message your audience really needs to hear.

A copywriter (hi, it’s me 👋) knows how to:

• Use AI strategically—as a brainstorming buddy, not a crutch
• Ask the right questions to uncover your brand’s message and voice
• Structure your sales copy to guide, connect, and convert
• Customize your words for your people and your goals

AI doesn’t replace nuance, strategy, or voice. But, it’s one heck of a co-writer when trained by someone who knows how to write (ahem).

When you hire a copywriter who knows how to wield AI wisely, you’re not paying for words.

You’re investing in strategy, clarity, and messaging that’s built to sell.

AI may not know your offer inside and out, and it doesn’t know your people.

But you do. And I do. And that’s what makes the copy sell.

(And if that sounds like the smartest combo since peanut butter and jelly? I’d agree.)

WANT YOUR OWN JUNIOR COPYWRITER?

Meet Copywriter on Call® — your not-so-secret weapon for writing copy that actually sells (without crying into your coffee at 11PM).

What it is: A custom-trained GPT, built using my signature website copywriting frameworks and your brand voice — so it sounds like you on your best day, not like a robot with WiFi.

What it does: Need headline variations? Ways to incorporate keywords into your copy? A wireframe for your “Home” page? A first draft that doesn’t suck? Copywriter on Call® has your back. It’s like having a strategist, writer, and editor, all rolled into one very efficient assistant.

Who it’s for: I created this custom GPT initially for photographers (one of my main client types), but it’s flexible enough to work for any business owner whose website isn’t working hard enough and who wants smart messaging that sells, without the panic spiral, blank doc paralysis, or endless Googling.

Ready to write smarter (and faster)? Purchase your access to Copywriter on Call® here!

FINAL THOUGHTS: AI’S NOT REPLACING ME OR YOU

Think of ChatGPT like Lightroom for a photographer or HoneyBook for a service provider—it streamlines the process, not the talent. It enhances what’s already there, but it can’t be you.

The same goes for me: AI didn’t replace me as a copywriter—it made me faster, sharper, and more strategic. And it can do the same for you.

With the right inputs, smart prompts, and a custom-trained GPT (like Copywriter on Call®), AI becomes a powerhouse tool for business owners who want to sell with clarity, confidence, and a whole lot less second-guessing.

So no, AI won’t do the work for you. But it will help you stop staring at a blank page and start sounding like the expert you already are.

Ready to turn ChatGPT into your most helpful assistant? Meet Copywriter on Call®.