Sandra and Nichole, the sister duo behind Cleveland, OH-based Gemini Photography, had a clear vision of who they wanted to serve—modern, high-end couples who value connection, elegance, and a seamless wedding day experience. But when it came to saying all of that on their website? That’s where things got tricky.
“We knew who our ideal audience was,” they told me. “We just couldn’t speak to them in the way we knew we needed to.”
Gemini Photography:
Website Copywriting
luxury wedding photography
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Through deep collaboration (and some strategically guided copy magic), I turned their ideas into personality-packed, high-converting website copy that finally matched the elevated experience they deliver.
Every page was custom-crafted to reflect their signature warmth, emotional investment in their couples, and their professionalism, so their dream clients could feel it, even before ever reaching out. And it didn’t take long for the right people to notice.
“A prospective 2026 bride told us she immediately knew we’d be a great fit because she took the time to read our website and really identified with what we were saying," they said. "First of all, we were impressed that potential clients were actually reading our website! More than that, having people tell you that they appreciate your website and the words on them are the kind of results that can't be measured by analytics."
For Sandra and Nichole, website copy wasn’t just a box to check—it was a business investment that’s already paying off with more aligned inquiries and stronger client connections. Plus, this sister duo has the confidence that their words finally represent the heart of their brand.
The Vibe
Sandra + Nichole, Wedding Photographers at Gemini Photography
"Working with Sara was an absolute dream. She truly nailed our brand's voice—elevated, sophisticated, and perfectly aligned with our ideal client. From start to finish, her communication was clear, timely, and professional.
Thanks to her incredible copy, our website finally feels like us—and since launching, our wedding bookings have been nonstop! We couldn't be happier with the results and are so grateful for her talent."
"Since launching, our wedding bookings have been nonstop"
start the conversation
You don’t need louder launches or shinier offers.
You need sharper words, a smarter strategy, and a sales copywriter who knows how to turn curiosity into conversions.
smarter messaging = bigger results.
that's the move.
visuals by mychelle kaye photography + Arc creative co.
Site Design by Amanda Scott Design Co.
